REVIEW AND CLASSIFICATION OF ART-PROJECTS’ FEATURES AS RISK FACTORS

Abstract

An overview of the features of art projects as possible threats to the planning and implementation of projects in the creative sphere in the following areas is offered: psychological aspects of personality and the specificity of art projects, which are characteristic exclusively for projects in this sphere. It has been determined that the combination of factors of the internal and external environment is the basis for the formation of the list and ranking of risks of art projects. A detailed analysis of scientific works devoted to research in the implementation of the design approach in the creative field, the study of psychological traits that significantly distinguish a creative person from the psychology of other people and research in the field of risk management, has proved that the attention of the scientific community on the study of risks and their nature origin in art projects today is very insignificant.  The introduction of the methodology of the project approach to the organization and implementation of creative events in Ukraine is still rather weak, and anti-risk measures begin to be developed only after the onset of risk. Therefore, the issue of studying the risks in the implementation of art projects remains relevant and in demand. Analysis of the psychological traits of creative personalities and the specificity of art projects as sources of origin of risks made it possible to develop types of risks for their subsequent classification. It is concluded that the presented classification scheme is of practical value for art project managers. It will allow in the future to envisage options for the development of events, to determine in advance the factors of influence of the external and internal environment of the art project and to develop in advance measures, methods and techniques to prevent a risk event or, in case of its occurrence, to minimize negative consequences for achieving the goals of the art project (time, budget, content, quality). Now the list of types of risks of art projects includes only two sources of risks’ origin. But work on drawing up a risk classification scheme for art projects will continue to include the maximum possible sources of risk origin and provide the project manager with an effective tool for identifying and analyzing possible threats (risks) or opportunities.