DIGITALIZATION IN SMALL BUSINESS FOR WOMEN ENTREPRENEURS IN UKRAINE
Keywords:Erasmus , project, digitalization, small business, women entrepreneurs, curriculum
From September 2020 to April 2022, the “DIGI-WOMEN, digital entrepreneurship tools and support for women entrepreneurs” project is being implemented within the “Erasmus +” program. Project coordinator is the University of National and World Economy, Sofia, Bulgaria. Project partners are National Technical University “Kharkiv Polytechnic Institute”, Ukraine; Bit-management Beratung Gesmbh, Austria; Baltijas Juras Regiona Klasteru Eksperti, Latvia; Consulenza Direzionale di Paolo Zaramella, Italy; CEPOR Centar za politiku razvoja malih i srednjih poduzeća i poduzetništva, Croatia; Greek Association of Women Entrepreneurs – SEGE, Greece. Project overall objective is to develop a training program that will train experts in order to offer trainings and mentorship sessions that are tailored to the needs of the female entrepreneurs digitalizing their business and help them overcome the obstacles they face in the digitalization. As a result of analyzing the relevance of digitalization in small business for women entrepreneurs in Ukraine the conclusion was made that important areas of digitalization are: search for ideas for business and substantiate these ideas using digital technologies; creation and promotion of business websites; presentation and promotion of business in social networks; implementation of a CRM system at the enterprise. A training program is proposed to prepare experts who will then train women entrepreneurs who run small businesses. The program is designed in such a way that women entrepreneurs have mastered precisely those areas of knowledge that are recognized as the most important in the studies. The program consists of a number of trainings on the following topics: "Training techniques for women entrepreneurs in small business", "Search and Substantiation of Ideas for Business", " Development, deployment, analysis and promotion of the web site ", "Introduction to Social Media Marketing (SMM), "Implementation of digital technologies on the example of the Bitrix24 CRM system".
Aerts, R. (2019). Business Modelling of Digital Entrepreneurship and Digital Collaboration Solutions to Increase Global Growth in Businesses Owned by Happy Women Entrepreneurs. In Todorov, K. and Degadt, J. (eds.), Youth and Women Entrepreneurship in Challenging International (Global) Business Environment. Proceedings of the Ninth International Conference, 11 – 14 June 2018, Lighthouse Golf and SPA Resort, Black Sea, Bulgaria. Sofia: BAMDE. (pp. 15-38).
Aerts, R. (2020). The Quest for the Underlying Variables and the Links between Women Entrepreneurs’ Happiness, Digital Entrepreneurship, Digital Collaboration, and Business Performance. In Dimitrov, M. and Kolarov, K. (eds.) Entrepreneurship Theory and Practice: Present and Future. Proceedings of the 10th International Conference, 10 – 13 June 2019, Varna, Bulgaria. Sofia: BAMDE. (pp. 49-75).
Foponomika. URL: https://opendatabot.ua/open/foponomics 26.01.2021
2020 Small Business Digital Transformation A Snapshot of Eight of the World’s Leading Markets. URL: https://www.cisco.com/c/dam/en_us/solutions/small-business/resource-center/small-business-digital-transformation.pdf. 30.01.2021
In-Demand Skills. URL: https://www.pmi.org/learning/library/forging-future-focused-culture-11908 26.01.2021
The female face of Ukrainian business. URL: https://womo.ua/zhenskoe-litso-ukrainskogo-biznesa/ 26.01.2021
Women in business: Ukrsibbank program for the development of women's entrepreneurship in Ukraine. URL: https://minfin.com.ua/2019/10/11/39347322/ 26.01.2021
How to stimulate women's entrepreneurship in Ukraine? URL: https://agroportal.ua/views/mnenie-eksperta/kak-stimulirovat-zhenskoe-predprinimatelstvo-v-ukraine/ 05.02.2021
75+ Small Business Statistics to Help Your Digital Marketing Strategy (2019). URL: https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics/ 30.01.2021
The Truth About B2B Web Design and Why You Should Invest in It. URL: https://www.kinesisinc.com/the-truth-about-web-design/ 30.01.2021
KPMG 2017 Global Online Consumer Report: The truth about online consumers. URL: https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf 30.01.2021
Social Media as an Effective Tool to Promote Business - An Empirical Study (2019). URL: https://journalofbusiness.org/index.php/GJMBR/article/view/2673/2574 03.02.2021
Impact of Social Media Application in Business Organizations (2019). URL:https://www.researchgate.net/publication/334522925_Impact_of_Social_Media_Application_in_Business_Organizations/ 03.02.2021
Exploring the role of business social networking for organizations (2015). URL:https://www.researchgate.net/publication/271846048_EXPLORING_THE_ROLE_OF_BUSINESS_SOCIAL_NETWORKING_FOR_ORGANIZATIONS/ 03.02.2021
GlobalWebIndex (2020). URL: https://www.globalwebindex.com/reports/social/ 03.02.2021
Report on the results of the study. Bitrix24 Ukraine. URL: https://www.bitrix24.ua/crmresearch2018/ 28.01.2021
Bitrix24. URL: https://www.bitrix24.ua/ 24.01.2021
BusinessTown. The 300 Best Small Business Ideas. URL:https://businesstown.com/300-best-small-business-ideas/ 26.01.2021
54 Small Business Ideas for Anyone Who Wants to Run Their Own Business. URL: https://blog.hubspot.com/sales/small-business-ideas 26.01.2021
Business News Daily. 21 Great Small Business Ideas to Start in 2021. URL: https://www.businessnewsdaily.com/2747-great-business-ideas.html 26.01.2021
Entrepreneur. Need a Business Idea? Here Are 55. URL: https://www.entrepreneur.com/article/201588 26.01.2021
500+Free Sample Business Plans. URL: https://www.bplans.com/sample-business-plans/ 28.01.2021
Calculate Stuff. Financial Calculators. URL: https://www.calculatestuff.com/financial 26.01.2021
Create beautiful websites without any code on Tilda. URL: https://tilda.cc/?lang=en
Wix. URL: https://www.wix.com
Wordpress.com. URL: https://wordpress.com
Google Analytics. URL: https://analytics.google.com
Zoom: Video Conferencing, Web Conferencing, Webinars. URL: https://zoom.us
Skype. URL: https://www.skype.com
Facebook. URL: https:// www.facebook.com
Instagram. URL: https://www.instagram.com
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Our journal abides by the Creative Commons copyright rights and permissions for open access journals.
Authors who publish with this journal agree to the following terms:
Authors hold the copyright without restrictions and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-commercial and non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their published work online (e.g., in institutional repositories or on their website) as it can lead to productive exchanges, as well as earlier and greater citation of published work.