DIVERSIFICATION OF MARKET FOR THE UKRAINIAN GAS TURBINE BUILDING AS A KEY FACTOR OF PRODUCTION STABILIZATION IN THE MODERN CONTEXT
The article presents the analysis and studying of prospective domestic and external markets for SE “Zorya”-“Mashproekt” GTR&PC’s products in relation to the current trends of gas turbine industry development in various directions. In addition to the existing markets, in which the products of the above enterprise are present, the prospective alternatives for penetration into the world markets are discussed, as well as participation in the domestic market with consideration for the required diversification not only for SE “Zorya”-“Mashproekt” GTR&PC, but also for the whole gas turbine industry of Ukraine.
diversification of market; gas turbine industry; power generating GTU; general purpose industrial GTE; marine GTE; mechanical drive market.
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Copyright (c) 2015 Lubava S. CHERNOVA
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Strategic Management Department, NTU «KhPI»
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