STRATEGY FOR SUSTAINABLE DEVELOPMENT OF RAPID GROWING ORGANIZATIONS
DOI:
https://doi.org/10.20998/2413-3000.2022.5.2Keywords:
model of sustainable development; strategy; fast-growing organization; life cycle of development; competenceAbstract
The strategy of sustainable development of fast-growing organizations is considered. The strategic architecture of sustainable development of organizations on the basis of projects and programs is given. Strategic architecture includes processes of production excellence, product leadership in the market, sustainability of the organization, consumer orientation. Strategic architecture shows what opportunities and competencies need to be built now, what new customers may be coming soon, what new channels to promote products or services need to be explored today, what changes within the organization are needed right now. When building an organization's development strategy, it is necessary to define reform goals based on the organization's strategic priorities, key competencies and strategic priorities of the organization, involve employees in situation analysis, identify key competencies and choose strategic priorities, constantly assess the extent to which selected priorities help The life cycle of projects of sustainable development of knowledge and management technologies is determined. The key competencies and strategic priorities of the organization for the implementation of the strategy of sustainable development are considered. Economic factors of a fast-growing organization allow assessing strategic priorities, projects and sustainable development programs. Organizational growth cycles and growth accelerators are key elements in building projects and programs of strategic development of organizations. The proposed concept of growth cycles is a model of the driving forces of sustainable development, which have become an improvement of modern strategic schemes, and helps to explain why some organizations have achieved a dominant position. Let's define the following types of growth accelerators as fixed cost reduction, market image and brand. The corporation's market leadership increases attention and trust in its products through advertising, positive word of mouth, "fashion factor", partner management, recruitment and mediation.
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