THE TRUST INSTITUTION ROLE IN THE MANAGEMENT OF COMMUNICATIONS IN SOCIAL PROJECT

Authors

  • Ирина Николаевна КАДЫКОВА O.M. Beketov National University of Urban Economy, Kharkiv, Ukraine
  • Игорь Владимирович ЧУМАЧЕНКО O.M. Beketov National University of Urban Economy, Kharkiv, Ukraine

DOI:

https://doi.org/10.20998/2413-3000.2015.1111.10

Keywords:

communication management, institute of trust, social project, innovation.

Abstract

The authors propose expansion of the social projects classification on the basis of the magnitude of the projects products impact on the society, focusing on their role in the development of the state. The authors accept Russell D. Archibald projects classification as a whole, and expand it. Two subcategory are allocated ("social applied projects" and "socio-forming projects"). Comparison was conducted on a number of indicators (project volume, project complexity, level of project risk and so on.). The innovativeness of innovative social-forming projects is identified. They are innovative in that aim formation / change of public opinion. The role of the institute of trust in building of effective system of social project communication is defined. The trust has a significant impact on the timing of the socio-forming projects. Identify priority communication channel for innovative projects of the social spectrum - online social network.

References

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Published

2015-05-23

Issue

No. 2(1111) (2015)

Section

Сборник научных статей

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Copyright (c) 2015 Ирина Николаевна КАДЫКОВА, Игорь Владимирович ЧУМАЧЕНКО

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