GOAL-SETTING MODEL FOR DEVELOPMENT PROJECTS IN THE MARITIME INDUSTRY

Abstract

A comprehensive 5C goal-setting model is proposed as a tool for strategic project management in developing maritime industry enterprises. The model includes five key stages: Context, Concept, Collaboration, Construction, and Continuity, ensuring a systematic approach to project management. The proposed model is based on the application of modern mathematical methods and algorithms, including the risk function, which enables a quantitative assessment of potential threats, the integral function of market conditions for evaluating changes in the competitive environment, and resource optimisation methods, which minimise costs and ensure their efficient allocation. Special attention is given to the coalition function, which determines the effectiveness of interaction between project participants, and the Shapley value method, which ensures a fair distribution of benefits among partners. The critical path method is implemented to optimise the task execution schedule. At the same time, the dynamic development model allows for an assessment of the project's long-term stability in a changing market environment. A dynamic optimisation mechanism is proposed to facilitate the continuous improvement of management processes and the adoption of well-founded strategic decisions. The obtained results confirm the effectiveness of the proposed model for development projects in the maritime industry, especially under conditions of high dynamism and uncertainty. The practical application of the model enhances enterprise competitiveness, minimises risks, ensures balanced development, and integrates the principles of environmental, social, and corporate governance into management processes. In the future, the 5C model can be adapted to other sectors of the economy that require a systematic approach to strategic project management.