MARKETING STRATEGIES IN THE DEVELOPMENT AND IMPLEMENTATION OF THE PROJECT
DOI:
https://doi.org/10.20998/2413-3000.2015.1110.5Keywords:
promotion, marketing, strategy, project management, investor, market.Abstract
The article is devoted to marketing in project management, as the scope of activities aimed at improving the quality characteristics of the project for its further effective market promotion in an increasingly competitive environment. Particular attention is paid to marketing strategies during the development and subsequent sale of the project to the investor. The problem of effective combination of marketing strategies and project management process is being solved.
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